4 Highly Effective Tactics to Market Your Clinic

Dr. Becky Nicholson

In the veterinary world, a marketing strategy may not be a priority. However, marketing can be less costly and more efficient than you might imagine…

1. Offer a free-of-charge check-up

Known as the “freemium” model — this is an excellent tactic to recruit new clients. What you’re offering costs you only time, but provides an invaluable window to advertise your business.

Back this up with smart practice turnout, smiley greetings, and excellent clinical advice to retain clients long-term.

Known as the “freemium” model — this is an excellent tactic to recruit new clients.

2. Run a “refer a friend” promotion

Word of mouth is a great way to retain the client-to-client link, and offering a promotion to encourage your existing clients to refer their friends, is another minimal-effort idea to retain and expand your clientele.

First, be sure to give your client a positive experience – then incentivize them to tell their friends. The point of the incentive is to retain both clients.

3. Social media engagement

Social media is key as a marketing tool – but for you to ensure success, your content must be engaging. Clients respond to snappy and emotionally stimulating content.

We encourage value based, quality, and responsible content. for example, featuring a member of staff’s birthday cake is fun way to give an insider perspective, and helps create the “part of the family” community feel. This helps to establish client trust in your clinic.

4. Use influencers to build trust

Influencers that develop an extensive following on social media, do so because they convey a trust and establish themselves as an authority in their space. These influencers are growing in number and authority. A suitable influencer could be brilliant for your business. Do your research and choose wisely – you do not want to be endorsed by someone with unsound opinions on animal welfare.

By using these marketing strategies with minimal effort and cost, you can showcase your excellent services and facilities to a broader audience.

Becky Nicholson

Becky has worked as a vet in the South West of England since graduating in 2011. Having worked with farm animals and horses in the past, Becky now works solely with pet animals. She particularly enjoys caring for elderly patients and those with long-term health conditions.