and The Vets are now one. A new era of pet care begins! 
A study of veterinary practices has demonstrated that using Fear Free techniques for animal handling improves several Key Performance Indicators when compared to non-Fear Free practices.
What is ‘Fear Free’
Developed by experts in animal behavior, medicine, and handling, Fear Free provides accreditation training for veterinary practices. After accreditation is complete, practices are able to showcase the superior pet experience they provide in office. Accredited clinics must complete training, pass an online assessment, and satisfy a visiting Fear Free-employed veterinarian. Certification must be renewed every three years.
Fear Free provides training for individuals working in the veterinary and pet care industries, as well as for pet owners.
“Do Well by Doing Good” …
The study of 41 Fear Free-accredited practices in the US and Canada showed clear financial (and other) benefits to choosing the Fear Free model.
When compared to benchmark practices not using Fear Free techniques, accredited practices outperformed in all areas. With increases in revenue, patient numbers, forward booking of appointments, practice positive image, and workplace safety.
The study of 41 Fear Free-accredited practices in the US and Canada showed clear financial (and other) benefits to choosing the Fear Free model.
Validity
The study was completed by VetSucess, a data and analytics company specializing in delivering evidence-based practice management solutions.
Practice Management Consultant, Louise S Dunn of Snowgoose Veterinary Management Consulting, said of herself “I rely on research and solid data”. When referring to the study, she said, “the data in this study shows Fear Free is not a fad powered by pheromones and peanut butter, but a transformative shift where practices can be both financially and emotionally wealthy”.
Conclusion
It’s no surprise that handling patients gently encourages them to return, which makes the process of consulting more relaxing for owners and practitioners. More frequent visits and greater trust are obvious consequences. No wonder financial KPIs improve with this model.
